Brand Identity
Packaging Design
Brand System
Twizels is a contemporary pretzel and cafe brand reimagined as a social, everyday food experience. The project focused on building a distinct visual identity for a pretzel first cafe concept, covering logo, packaging, and digital presence.
The final identity gives Twizels a distinctive voice in a crowded food and cafe market. The brand now feels confident, contemporary, and culturally aligned, with a system that scales seamlessly from packaging to digital storytelling.
