Brand Identity
Social Media Design
Design System
Logo Design
The brand was built around the feeling of a beach sunset, a moment that signals arrival, relaxation, and fun. This idea informed the logo form, colour palette, and imagery style, creating a brand rooted in emotion rather than transaction.
This project reinforced that in crowded digital marketplaces, brand personality is a competitive advantage. Travel products benefit from emotional storytelling, not neutrality, and a strong visual system can shift perception without changing the core product.
